Practical yet stylish household essentials are a surefire way to enhance brand recognition with everyday use.

A recent survey from KPMG found that 70% of Americans are eating at home more often this year. That increased time in the kitchen – and at home in general – makes household or cooking essentials a unique but practical promo category to consider for your clients’ next campaign. Plus, as a bonus, items like home décor, kitchen supplies or frames often are used every day, meaning extra brand exposure through promo.

This 6-ounce soy-blend candle has a 42-hour burn time and a surprise inside for more eco-conscious gifting – an organic seed packet to plant in the vessel once the wax is gone. Great for company wellness initiatives or environmental-themed promotions.

Featuring the option of a continuous or intermittent mist and an LED light ring, this compact humidifier also doubles as an essential oil diffuser – just add a drop or two of essential oil along with water and enjoy. Ideal for spas, wellness retreats or yoga studios.

Charge devices and keep a photo on display with this wireless charging frame. Includes 5W output, Qi device compatibility and a 4” x 6” photo space. A perfect gift for real estate closings.

Cordless and stylish, this rechargeable desk lamp shifts between warm, cool and blended light with a tap. Charges in two hours, runs for two to three and fits right in at cozy cafés, modern offices or boutique hotel lobbies.

An elegant but practical charcuterie solution, this seven-piece set includes a bamboo board that hides essential tools – including cheese knives and a wine opener – in a slide-open compartment. Perfect for winery promotions, gourmet subscription boxes or client thank-yous.

Compact but powerful, this rechargeable BLENDi Pro+ blender has a no-spill spout and a self-cleaning option, making it a travel-ready choice. Plus, it converts into a travel bottle with a swap of the bottom blade. Great for fitness studios or travel agencies.

Gen Z is taking their downtime offline – and their newfound interest in crafting, crocheting and cross-stich could be a fun basis for your next promo campaign.

Knitting. Crocheting. Embroidery.

Crafting hobbies like these have stereotypically been associated with retirees and grandmas, but this category of pastime has been finding a new audience in a chronically online group that’s eager to get offline: Gen Z.

Budding crafters in their 20s have flocked to “grandma-core” hobbies like needlepoint or scrapbooking as a way to digitally detox in a constantly online world – and it’s selling. The Wall Street Journal reported that needlepoint canvas and cross-stitch pattern sales were nearly double this May compared with last year. Crochet kit company The Woobles landed itself in the top 20 of last year’s Inc. 5000 list of the fastest-growing private companies in the U.S. It’s even become a trendy aesthetic in the design world, with a style that embraces eclectic décor and a cluttered but cozy atmosphere.

But speaking more broadly, Gen Z is more likely than other generations to keep promo items that they find both useful and attractive – which is where a branded craft kit, something both cute and activity-based, could come in handy for an upcoming promo campaign targeting college students or young professionals.

Here are a few ideas for appealing to Gen Z’s newfound love of grandma-core.

Host a “Stitch & Shop”-Style Event

Bring together small businesses or several of your more nearby clients for a “Stitch & Shop” event at the local community center, park or library. Advertise a free crochet kit – branded, of course, with the logos of attending businesses – to attendees who visit at least five vendors to browse.

Bonus Points: Provide chairs and free snacks to encourage attendees to stick around, mingle with business owners and complete their crochet creation while at the event.

A Scrapbooking Campus Pop-Up

Make a splash with a pop-up at your client’s closest college campus featuring custom washi tape, stickers or scrapbook paper. Students can spend a few minutes crafting a scrapbook page with the branded goods and an assortment of magazine cutouts.

Bonus Points: Add a (branded!) photo backdrop and a Polaroid onsite so participants can snap a cute photo to add to their creation – making it more likely they’ll put it on display back in their dorm rooms.

Sponsor a Crafting Class

Suggest that a client partner with a local art studio, knitting group or the like offer a beginner-level crafting class either for college students or community members. The branding opportunities are endless – cross-stitch hooks, paintbrushes, beading kits and more.

Bonus Points: Create themed goodie bags for class attendees who also make a purchase from the host studio or sign up for the sponsoring client’s service.

Keep the Focus on Life Skills

If this trend seems a little silly, keep the focus on an important skill for, well, anyone: sewing. With thrifting clothing and a more DIY style always popular among Gen Z, a simple sewing kit with a needle and thread could go a long way for brand engagement if given out at vintage pop-ups or markets.

Bonus Points: Host a fun booth at one of those pop-ups focused on teaching attendees how to mend clothing or patch up their newfound finds.